Hotel loyalty rates and OTAs – Expedia promotes Red Lion Hello Rewards

According to Travelweekly, Expedia has been promoting to its customers the Red Lion Member Rates. Red Lion is a US / CA hotel chain with a little over 100 hotels.     Similar to many other hotel chains and independent hotels, Red Lion Hotels have their own member rates, named Hello Rewards and they offer…




2 tips to Speed up DNS propagation in a server migration

This might be a little old for some, nevertheless I’m sure it will help some of you out there dealing with server migrations.   The propagation of a DNS can take up to five days, this is because among other things, when you migrate a site to another server / host, during the first hours…




Hotel Digital Strategy in 2016 – Increase Direct Bookings

  This article’s objective is to help you define & set proven quick-wins for a well succeeded Hotel Digital Strategy aimed at increasing your direct bookings.   First, let’s just get 3 things straight: Your marketing budget makes little difference; It doesn’t really matter if you are the owner of a Big Hotel Chain with 1000s…




Digital Marketing Mistakes..Big Time!

Searching the web for the last 10 years, I´ve come across some big digital advertising mistakes (I´ve done a few also, but enough about me…). Oddly enough, some of my best findings didn’t belong to beginners, inexperienced or wannabee webmasters or and high-school students. No sir! Actually, some of the biggest mistakes I´ve found where…




5 Big Digital Marketing Strategies in 2016

If you were asked to name one volatile always evolving market, online digital market would probably be top of mind. Whether we´re talking search, social, pay-per-click, mobile, apps or email marketing, there is always something happening every time! To help you focus on what really matters in 2016, I´ve come up with a digital marketing…




Direct vs Indirect Bookings – Yes or No and Why

In the travel industry, every time someone speaks about booking directly, you´re in for a good argument! I have been in dozens of travel fairs, conferences and meetings and nothing fires up the room the most… If you´re a hotel owner or manager, chances are you´re very pro direct bookings. On the other hand if…




Email Marketing Best Practices in 2016

2016 is here! New year, New life, New best practices!!! Email marketing is getting harder by the second, imagine that by the year! With this New Year of 2016, I´ve took the time to write the biggest RED FLAG´s of email marketing practices. I like to keep it simple & clean, so I´ll just focus on…




Good Jobs– What qualities should you look for?

This is a question that undoubtedly every one asks itself at least once in it´s life time. And even do it´s frequently asked everywhere in the world, since work / job conditions vary allot from one country or from one culture to another, how can we setup standards that will allow us to say cross nations: That´s…




The 80´s: Major Tom style!

I´ve grew up with David Bowie and this song, especially after witnessing live the explosion of the Challenger space shuttle in 1986, January 28th. That flight had several peculiarities but the one I remember the most was the presence of a young teacher, Christa McAuliffe, the very first civilian to ever fly on to space….




Freemium Marketing Strategy – the Good, the Bad and the Villain!

Freemium marketing (mashing up “free” and “premium” words) consists in offering your services (normally) free of charge, usually on a standard version, and with it hopefully trying to make a name for yourself in the market and building your database. After that the aim is to introduce your new acquired data base with upgrade premium…