gorilla scratching head

  Scratching your head over Direct vs OTAs booking war? Don’t…   First the overall: I’ve landed in the Travel sector and particularly in the hotel chain’s scenario back in 2010, roughly 7 years ago.   Since the beginning of my journey in this amazing and hefty industry, I’ve increasingly come to realize genuine discomfort between ends of the same stick:   On one hand, hotels and other types of lodging owners with their attempt to drive bigger volumes of direct business and thus increasing bottom line; On the other side, tour operators and agencies that still have an established business model and strive forRead More →