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Dragonfly AI names marketing vet, Rick Roth to Global Advisory Board

Dragonfly AI names marketing vet, Rick Roth to Global Advisory Board

    LONDON, ENGLAND, September 16, 2021 /24-7PressRelease/ — In a world saturated with visual stimuli at every twist and turn, the market for audience attention has never been more competitive. Dragonfly AI is the leading innovator within the predictive visual analytics sphere using artificial intelligence (AI), informed by cutting edge neuroscience which accurately predicts what consumers see first in any content instance. With demand for Dragonfly AI growing at an exponential rate, Roth will help guide Dragonfly AI’s expansion plans as the company delivers invaluable predictive visual analytics to its customers.

Roth is a marketing expert with decades of experience leading global agencies and boutique brand communications firms. He spent nearly three decades with global network, Ogilvy & Mather, advancing to Worldwide Managing Director, President of Ogilvy Los Angeles, the Ogilvy Worldwide Board of Directors and Global CEO of Ogilvy Action.

Following Ogilvy, Rick founded Roth Partners, a full-service brand advisory created to offer marketers an alternative approach to holding company service models through custom engagement of cross channel experts. Today, Roth serves on Boards of established businesses, start-ups, and private equity firms across CPG, B2B, e-commerce, marketing services and digital SAAS platforms with a particular focus on accelerating the growth of purpose-driven challenger businesses.

Rick Roth comments: “I am delighted to be appointed to Dragonfly’s Advisory Board and look forward to working with the team to support the company’s aggressive expansion plans.”

“Marketers face endless challenges today in how they develop and optimize the visual impact of their branded content and communications. The Dragonfly intelligence software suite has the extraordinary ability to eliminate creative guesswork, in real time. I believe it will come to be seen as a gift to anyone creating visual communications for their business.”

David Mitchell, Dragonfly AI Co-Founder says: “We are committed to becoming the global market leader in our sector and Rick’s appointment to our Advisory Board is key. His expertise across Advertising and Brand Marketing will be invaluable as we accelerate our scaling plans and enter into new markets.”

Dragonfly AI is on a mission to help brands and agencies create content that performs better when enhanced by science.

The Dragonfly AI visual analytics suite is based on primary research into computer vision for robotic navigation conducted over the period 2010-14 by the late Professor Peter W McOwan, and Dr Hamit Soyel, of Queen Mary University of London (Queen Mary). Their research and proprietary algorithm form the basis for the Dragonfly AI product suite. Queen Mary remains an integral partner to both Dragonfly AI and its Research & Development. Dr Hamit Soyel is Dragonfly AI’s Chief Data Scientist and the company’s research laboratory is named The McOwan Lab after Professor Peter W McOwan.

The Dragonfly AI platform is already used by the designers and creators of many leading consumer brands across the world. https://dragonflyai.co/

In a world saturated with visual stimuli at every twist and turn, the market for audience attention has never been more competitive. Dragonfly AI is the leading innovator within the predictive visual analytics sphere using artificial intelligence (AI), informed by cutting edge neuroscience which accurately predicts what consumers see first in any content instance (static or moving images).

Dragonfly AI offers customers an easy to use, self-serve subscription-service platform to access the software on iOS, web, desktop, API or enterprise integrations. The platform allows users to capture real-time content performance insight, to optimise to “human ready” before publication; or upload their campaign designs to run them through Dragonfly AI’s algorithm and obtain instant feedback in the form of a heat-map and metrics showing which elements a viewer’s attention is drawn to in the first milliseconds of looking – the “zero moment of truth” (illustrated in images).

This is particularly relevant for websites struggling with high bounce rates or brands competing for shelf-space in the ‘impulse-buy’ section of a retailer, or the digital aisle.

Built originally to create visual interpretation capability for robotic devices, Dragonfly AI’s precognitive software solutions are uniquely modelled on the biological function of the human brain’s vision using five principle neural pathways in a constant process of visual analysis. Dragonfly AI’s instant algorithm replicates the visual cues (light/dark, colour, contrast, shape, orientation) that the human brain processes to be able to predict what consumers see first in all forms of visual content.

Existing clients comprise some of the biggest leading consumer brands (Jaguar Land Rover, Diageo, Mitsubishi, Sony, BBDO) across a wide variety of industries already using the technology including for the following functions:

• Packaging – improving performance of physical and digital packaging, increasing share of product attention on-and-off-shelf, and designing effective real-world packaging


• Retail – improving performance of visual merchandising and enhance the shopper experience in-store


• E-commerce – increase adoption and improve click through rates on key promotions


• Advertising – increase effectiveness of campaign content

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