This article’s objective is to help you define & set proven quick-wins for a well succeeded Hotel Digital Strategy aimed at increasing your direct bookings.   First, let’s just get 3 things straight: Your marketing budget makes little difference; It doesn’t really matter if you are the owner of a Big Hotel Chain with 1000s of rooms or you only manage a small 15 room Boutique Hotel; Makes no difference your current standing point on digital marketing;   Specifically hotel and in overall travel digital landscape is a hard and competitive one. We´ve spoken before that a winning digital strategy from 2-3 years ago, if usedRead More →